Back to Top


Content Samples

web imagesHow to create images for the web

707 words

An image can be a fantastic communication tool. The right photo creates the right mood for a message, tells a story, and evokes a powerful emotion. In fact, images may be more important than the server you choose to host your site. They aren't just a bunch of digital files with fancy shapes and carefully chosen white space.

But how can you find that perfect image that portrays your brand? In this article, I will discuss the elements you need to think about when you're ready to create an image for your next blog post or website page.

An image is a visual representation that can communicate emotions, creative ideas, highlights objects, scenes, and so on. So, always make sure the image you've chosen isn't just pretty; it should have its purpose in the context of the entire page.

Every photo has a story. It may tell the story of your life, your accomplishments, or introduce website visitors to someone you know. Or that photo might be a snapshot in time, showing the world how someone feels about something.

What you choose to communicate using an image will play a key role in the overall tone and theme of your web page. So, always focus on communicating a powerful message, and not getting fancy with colors, or cramming in too many elements. Make sure the message you intend your audience to receive is crystal clear.

Let's move on to the more technical aspects of the problem. There are several key elements to consider when choosing an image, but the ones highlighted below are the most important.


There are several color formats that can be used to represent an image on the web. These formats are often referred to as HSL (Hue, Saturation, Value), HSV (Hue, Saturation, Value), RGB (Red, Green, Blue), CMYK (Cyan, Magenta, Yellow, Key), etc.

You should always use a single format for all the images on a web page. Each standard has its pros and cons, and trained eyes will be able to spot the differences. Since color is one of the most powerful tools in our marketing toolkit, it is important to use it carefully.

Design elements.

Lines, grids, or other shapes in an image can be important, especially for larger images. Make sure to keep your lines subtle, though.

It is easy to overdo it and use too many lines, so don't forget that they should only be used to reinforce your message. As long as you keep the lines subtle, they will help the users focus on the most important parts of the image.

Image size.

The size of your images is another essential element. If the image is to be viewed in full screen, make sure its size is properly optimized. Don't forget that websites which don't load fast enough are often buried at the bottom of the search results pages.


It's easy to reduce emotions to sadness, happiness, anger, and so on. However, there is a vast range of emotions that go beyond these simplistic categories. People's emotions don't always match up with the images which are supposed to convey them. Happiness isn't all bright and sunny, for example. To help your audience connect with the emotion you're trying to convey, you need to remember several things.

First, the frame around the photo needs to have a neutral color. Do not use a frame that distracts your viewers' attention from the image. The depth of field is going to impact the image as well. Also, don't try to tell two different stories using a single picture.

Have a strong camera angle. Don't forget the meaning of the image and keep in mind the message you're trying to convey. Make sure that the image supports the message. If it's a story about romance or emotion, make sure you're highlighting the emotions that your audience will be likely to relate to.

If you're just starting out, it's important to understand that you can't learn how to use a camera just by shooting with it. To get good at photography, you need to take a few classes and read a few books. I hope that this article will encourage you to learn more.